The feeling that 'you are' or 'I am' is the very core of this consciousness and common to all. It is there at the core in its absolute purity with no appendages or add-ons, and in that state there is no question of any individuality or personality. All your efforts should be directed towards coming to that pure state of 'I am' and reside there only. If you do this with great sincerity and earnestness you are bound to transcend the 'I am' one day. So understand the importance of earnest 'being'.