The knowledge 'I am' is the creator of everything, it likes to assert itself again and again, it is the sheer love of its own existence. It was inherent in your parents and their parents and so on. It was the 'I am' in your parents that was attracted towards itself that led to your procreation and the 'I am' therein. The 'I am' is the birth principle abounding in nature and perpetuating itself all over. Investigate or try to find out how the 'I am' came about on you and it will not only lead you to, but also get you stabilized in the Absolute.